Content consumption has changed due to technological reasons. The content itself has become a service, available on any platform. To understand what content consumption is, one needs to get to know platforms that provide its consumption. Nowadays, there is a variety of platform solutions in the technology sphere related to the market. There are so …
The first method. Additional sales on the operating base of subscribers This is the easiest way to increase profits, reduce churn and improve customer loyalty – in case that everything is done right. It is especially useful while selling Internet services to cable operators or for Internet service providers to sell IPTV. It is useful …
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A view on the picture of TV watching is a view on data, typically in a graphic form obtained using the so-called measuring panel. The charts themselves are a mine of information, they can tell a lot to those who know how to handle this information. This article is about how to build a clear …
A. Placing A4-size posters on bulletin boards or in other places where your advert will be visible to potential subscribers. As a rule, changing the layout of advertisement is not sensible more often than once every three months. Pros: 1. Existing subscribers (home residents) stop noticing this advertisement and do not pay attention to the …
Though each country has unique laws, mindset, and business environment, most countries are quite similar in terms of competition for subscribers. A competition level is considered high when eight or more ISPs may serve each household. The normal level is three up to five ISPs per household. Large cities are the most oversaturated markets. What’s …
Read more “The B2C market of ISPs and TV providers in the CIS countries”
Typographic UI is a new design concept that can be expressed in four words: “UI is the text”. Until recently, all the UI concepts (except for command-line interfaces) were focused on the appearance and shape of UI elements, such as buttons, menus, dialogs and other frames. The overall appearance of any UI directly depended on the …
Read more “Typographic UI — a new trend in the UI development”